I'm an art director and designer based in Stockholm. Currently studying Visual Communication at Beckmans College of Design, graduating in the summer of 2013.ContactRoslagsgatan 54113 54 Stockholm+46 (0) 708 23 02 08me@ludvigfranzen.se(Zoom out, zoom in and swipe around to see my work. Or click on the links below.)


0: Brand New Magazine
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1: Dansmuseum
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2: Mercedes-Benz Fashion Week 2012
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3: Re:Think
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4: Repetition is the Father of Learning
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5: Office: Roslagsgatan 54
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6: Experience: OK-RM, London
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7: Experience: Dolhem Design Shanghai
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8: Experience: Storåkers McCann/McCann Stockholm
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9: Everything collected in one page
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0: Brand New Magazine

This publication accompanied the exhibition Brand New by Beckmans College of Design at Nordiska Kompaniet, Stockholm. The Project was a collaboration between Beckmans and NK together with six Swedish fashion brands: Acne Studios, House of Dagmar, V Ave Shoe Repair, Filippa K, Mayla and Whyred.

Thank you Märta Thisner, Anja Aronowsky Cronberg and Brita Zackari for your contributions to this publication.

Typeface: Value Sans & Serif
68 pages, A4 format printed on Papyrus' Multi Art Gloss paper.

A collaboration between Ludvig Franzén, Andrea Andersson, Lisa Hågeby and Rasmus Östgård Ohlson.

 
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1: Dansmuseum

Identity proposal for Dansmuseum (Museum of Dance) in Stockholm. The identity is based on a modular system where each character is easy to move around but still within a grid.

Typefaces:
Century Schoolbook Monospace BT
Century Schoolbook
 
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2: Mercedes-Benz Fashion Week 2012

The catalogue for Beckmans’ second year fashion students’ show at Mercedes-Benz Fashion Week in Stockholm 2012.

Typeface:
Nimbus Sans
 
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Fashion:
Marianne Høst
Fiffi Wilton
Lina Michal
Isabel Elfast
Lamija Suljevic
Per Götesson
Emmy Andersson
Alina Brane
Lisa Laurell Amandonico
Rikard Wahl
Amandah Andersson
Ebba Camitz

Photographers:
KK+TF, Klara Källström & Thobias Fäldt


Más sobre Mercedes-Benz Fashion Week 2012

3: Re:Think

Proposal for Lånegarderoben, a nonprofit organization that works::text like a library but for clothes. The idea is to take their concept to the big brands own shops. To communicate this, "Re:" is printed over already existing materials such as lookbooks or bags (Re: Filippa K, Re: J. Lindeberg etc.).


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4: Repetition is the Father of Learning

A picture of Lil' Wayne copied with a Xerox 20 times and "No Homo" translated into 
japanese and back to english 20 times with google translate.

Read it at No Layout



Más sobre Repetition is the Father of Learning

5: Office: Roslagsgatan 54

Roslagsgatan 54 

113 54 Stockholm 
+46 (0) 708 23 02 08 
me@ludvigfranzen.se


Más sobre Office: Roslagsgatan 54

6: Experience: OK-RM, London

Internship during the summer of 2012


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Más sobre Experience: OK-RM, London

7: Experience: Dolhem Design Shanghai

Internship during the spring of 2012


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Más sobre Experience: Dolhem Design Shanghai

8: Experience: Storåkers McCann/McCann Stockholm

Internship during the summer of 2011


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Más sobre Experience: Storåkers McCann/McCann Stockholm

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